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Mercruiser Sterndrives
Mercruiser Marine, founded in 1939, is a division of Brunswick of Lake Forest, Illinois, in the United States. Mercruiser provides engines for private, commercial and government sales. Mercruiser also has its own line of racing engines tailored for power and speed. The company's primary business is outboard motors. Mercruiser Outboards, 30 Hp and less, are made by Tohatsu in Japan.[1] Mercruiser Marine builds 40, 50 and 60 horsepower outboard motors in Suzhou, China.[2] Mercruiser also manufactures engines over 75 horsepower in their Fond du Lac, Wisconsin hub in the USA.

The company began when engineer Carl Kiekhaefer purchased a small outboard motor company in Cedarburg, Wisconsin. Kiekhaefer's original intention for the Kiekhaefer Corporation was to make magnetic separators for the dairy industry. The purchase included 300 defective outboard motors. Kiekhaefer and a small staff of employees rebuilt the motors and sold them to Montgomery Ward, a mail-order company. The motors were much improved, so the buyer purchased more. Kiekhaefer designed motors that withstood the elements better than his competition and called the motor Mercruiser after the Roman god.[3] Kiekhaefer took more than 16,000 orders at the 1940 New York Boat Show.

Read the full history of Mercruiser at Wikipedia by clicking here.


Mercruiser in the News
Read the latest news articles about Mercruiser brands on our News page.
Top News Items

2,500-Mile 1995 Chevy Corvette ZR-1 Up For Auction
Chevy Corvette ZR-1 came with the 405-horsepower LT5 engine. This 2,500-mile Arctic White example is currently being auctioned on Bring a Trailer. continued..
Brunswick Corporation to present at 2024 Baird Global Consumer, Technology, & Services Conference
Brunswick Corporation (NYSE: BC), the global leader in marine technology, today announced that Dave Foulkes, Chief Executive Officer, and Ryan Gwillim, Executive Vice President, Chief Financial ... continued..
Benchmark Initiates Coverage of Brunswick (BC) with Buy Recommendation
Fintel reports that on May 22, 2024, Benchmark initiated coverage of Brunswick (NYSE:BC) with a Buy recommendation. Analyst Price Forecast Suggests 19.15% Upside As of May 22, 2024, the average ... continued..

Latest Mercruiser Videos
Check out all the latest Youtube videos about Mercruiser brands on our Videos page.

MerCruiser Alpha One Outdrive removal and installation tips that Show you detailed assembly of the gear shift position and shift cable on re-assembly. continued..
Removal of a Mercruiser outdrive from a 5.7 liter 1989 Wellcraft Eclipse 233 xl. continued..
Learn how to Change Mercruiser Bravo Stern Drive. Follow the step-by-step process and do it yourself. Its easy and its simple - continued..

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