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Mercruiser Sterndrives
Mercruiser Marine, founded in 1939, is a division of Brunswick of Lake Forest, Illinois, in the United States. Mercruiser provides engines for private, commercial and government sales. Mercruiser also has its own line of racing engines tailored for power and speed. The company's primary business is outboard motors. Mercruiser Outboards, 30 Hp and less, are made by Tohatsu in Japan.[1] Mercruiser Marine builds 40, 50 and 60 horsepower outboard motors in Suzhou, China.[2] Mercruiser also manufactures engines over 75 horsepower in their Fond du Lac, Wisconsin hub in the USA.

The company began when engineer Carl Kiekhaefer purchased a small outboard motor company in Cedarburg, Wisconsin. Kiekhaefer's original intention for the Kiekhaefer Corporation was to make magnetic separators for the dairy industry. The purchase included 300 defective outboard motors. Kiekhaefer and a small staff of employees rebuilt the motors and sold them to Montgomery Ward, a mail-order company. The motors were much improved, so the buyer purchased more. Kiekhaefer designed motors that withstood the elements better than his competition and called the motor Mercruiser after the Roman god.[3] Kiekhaefer took more than 16,000 orders at the 1940 New York Boat Show.

Read the full history of Mercruiser at Wikipedia by clicking here.

Mercruiser in the News
Read the latest news articles about Mercruiser brands on our News page.
Top News Items

1983 Mercury Outboard Motor Prices and Values
A leading name in marine engines, Mercury is recognized for producing top-quality outboard motors as well as the MerCruiser line of inboard engines. Founded in 1939 by the talented ... continued..
Redline has ATVs, boats, motorcycles and more
Ben Peterson got to channel his lifelong love of motorcycles and ATVs into a career when he purchased Redline Sport & Marine of Norway in 2022. “I was friends with the old owner, Jared (Gendron). He ... continued..
Brunswick Corporation Schedules 2024 Second Quarter Earnings Conference Call
Brunswick Corporation (NYSE: BC) will release its second quarter financial results on Thursday, July 25, 2024 before the market opens by way of an advisory release, notifying the public that the ... continued..

Latest Mercruiser Videos
Check out all the latest Youtube videos about Mercruiser brands on our Videos page.

MerCruiser Alpha One Outdrive removal and installation tips that Show you detailed assembly of the gear shift position and shift cable on re-assembly. continued..
Removal of a Mercruiser outdrive from a 5.7 liter 1989 Wellcraft Eclipse 233 xl. continued..
Learn how to Change Mercruiser Bravo Stern Drive. Follow the step-by-step process and do it yourself. Its easy and its simple - continued..

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